Smartphones and 2013: What we really want

With CES 2013 starting this week, we will see a number of new features and product introductions particularly in the Android space. Some of the new features are questionable (Do we really want our smartphones to be projectors?).  But the further fragmentation (just within Android but also with the advent of Tizen (the Linux-based OS)) will drive feature innovation and differentiation faster. And to help with that differentiation is an updated list of features that I’d like to see in 2013!

1. Multiple Personalities: It would be great to be able to use one device for personal and for business – but seamlessly. Consider a phone where your office or business mobile number ring to your phone as well as your personal number. And when your boss calls, the appropriate ring, screen background, contacts, and everything else aligns with the number calling. You can switch back and forth between your business world and your personal world on your phone, just as you do, but with one device not two (or if you are using one device today, you get both numbers, and no mixing). Some versions of these phones are available today, but not on the best smartphones, and not in a fully finished mode.

2. Multiple SIMs: Multiple SIM phones – where two or more SIM cards are active at the same time, have been available in some form since 2000. These enables you to leverage two networks at once (or have a business phone on one network, and a personal phone on another), or more easily handle different networks when traveling (e.g., one network for domestic, one for Europe and one for Asia). When you landed in a new country, you could keep your primary SIM in your phone, purchase a low cost local SIM and voila! you would still receive calls on your primary number but could make local calls inexpensively on the local SIM. Today, there are low end phones in developing markets or China where these features are available — so why not have this in the high end smartphones in the developed world? Samsung may be cracking this barrier – there are reports of a dual SIM Samsung high end smartphone. Perhaps Apple will follow? This would be much to the dismay of the carriers as it is then easy to switch carriers (call by call) and lower your costs.

3. Better, perhaps seamless voice: Siri can be good in some situations but like all other voice apps currently on the market, the limitations are real. And the limitations are particularly evident when you most need to be hands-free — like when you are driving. With the continued improvement in processor speed and voice recognition software, we should see next generation voice recognition capability that makes it an ease to use voice rather than a chore.

4. The nano-smartphone companion: How many times have you been either exercising or on a fishing trip or out for night out or an elegant evening, and the last thing you want to do is bring along a large, potentially bulky smartphone that you might lose (or drop in the lake)? Why can’t you have a nano iPod that has the same number and contacts as your iPhone that works as a passable phone? Then you can leave the iPhone at home bring your music and a nano cell phone, and not worry all evening about losing it! Again, the manufacturers must work with the carriers to enable two devices with the same number to be on the network and for you to chose to which one the calls ring. But think of the convenience and possibilities of having multiple orchestrated devices, each tuned precisely to what and when you want to use them. Isn’t this what Apple does best?

5. Better power management: Even with the continued advances in battery life, nearly everyone encounters each month times when their use or their apps have completely drained the battery. Today’s data intensive apps can chew up battery life quickly without the user being aware. Why not alert the user to high usage (rather than wait until the battery is almost dead to alert), and enable the option for power saving mode. when this mode is selected the phone OS switches apps to low power mode unless the user overrides. This will keep power hog apps from draining the battery doing unimportant tasks. It will avoid a late afternoon or evening travail when you discover your phone is dead and yet you need it to make a call.

6. Socially and physically aware: While there are plenty of apps that create social networks and provide some physical awareness and some phone plans that enable you to know where a family member is by their device location, you still require a precise device/app/option selected that minimizes the possibility of casual interaction with your known acquaintances. Consider your linked in network and when you are traveling for business, it would be excellent to be able to chose to let your links know that you are walking through O’Hare, and for those associates that chose similarly, you would know that your colleague John is at gate B5, which you happen to be walking by, and you can stop and chat before you have to catch your flight. You can chose to be anonymous, or just aware to your friends or links, or for extroverts, publicly aware. Unfortunately, this would require a common ‘awareness’ standard and security for devices and social sites, which at this stage of the social media ‘Oklahoma land rush’, it is doubtful that cooperation required would occur.

7. Better ‘offline’ capabilities: Far too many apps today still require a constant internet connection to work. Even for those apps where it is used when offline mode is likely, many apps still require an internet connection – translation apps and London tube apps come to mind. Why can’t you download 90% of the translation requirements to your app while on your home wi-fi, and then, when in Paris, bring up the app to suffice for faster translation offline instead of using international data rates? (At which point a paid translator would be cheaper and much faster). Again, I wonder how much collusion (or lack of common sense) goes on to encourage nonsensical data usage versus designing ‘data-lite’ apps.

These are the seven features I would like to see in 2013. And while I am sure that there are phones or apps that do some of the features, I think it would be an advance to have the features mainstreamed on the latest and best smartphones. (Though I am still looking for a great translation app with good ‘offline’ capability, if you know of one, please recommend it!). What features would you like to see in the next generation of smartphones in 2013?

Best, Jim Ditmore

About Jim D

Jim has worked in the IT field for over 25 years and as a senior leader for over 15 years. He has successfully turned around a number of IT shops to become high performing teams and a competitive advantage for their companies.
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4 Responses to Smartphones and 2013: What we really want

  1. Ian R says:

    Jim,

    Hope you are well, and fully agree with your Smartphone wishes. For an offline translator, the closest I’ve seen is Languages from the maker of iTranslate (which is a great translation app by the way). It’s actually a dictionary but a pretty good one and has got me through any offline needs so far. I only use it for Spanish mostly but it does the job, if you find a full-blown offline translator then I’d love to know as well.

    Ian

  2. mark says:

    I have verizon, my upgrade is coming up and want to switch to a smartphone. Whats the best?

    • Jim D says:

      Mark,

      If you use the smartphone extensively and you also use it instead of a camera, I recommend getting the latest Samsung Galaxy or Apple iPhone. I prefer the iPhone and if you can wait a few months, the rumor is a new iPhone model will be introduced in the 2Q2013. Obviously if you have an iPad or a Mac that is another reason to get the iPhone so you can stay in synch easily with your other devices. Otherwise I would get a lower level Samsung or an older model iPhone (again the Apple software is continually updated which is a major advantage). Good luck! Jim

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